Welcome to Mayday’s privacy policy

Privacy Policy

Your privacy is important to us. It is our policy to respect your privacy regarding any information we may collect from you through our website, www.mayday.travel

We only ask for personal information when we truly need it to provide a service to you. We collect it by fair and lawful means, with your knowledge and consent. We also let you know why we’re collecting it and how it will be used.

We only retain collected information for as long as necessary to provide you with your requested service. What data we store, we’ll protect within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification.

We don’t share any personally identifying information publicly or with third-parties, except when required to by law or as specified below.

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and practices of these sites, and cannot accept responsibility or liability for their respective privacy policies.

You are free to refuse our request for your personal information, with the understanding that we may be unable to provide you with some of your desired services.

Your continued use of our website will be regarded as acceptance of our practices around privacy and personal information. If you have any questions about how we handle user data and personal information, feel free to contact us at hello@mayday.travel

For a more extensive explanation of our privacy policy, please read on:

This privacy policy will inform you as to how we look after your personal data when you visit our website www.mayday.travel and access our software platform (the “Site”) (regardless of where you visit it from), and when you sign up for our Services. It also tells you about your privacy rights and how the law protects you.

Mayday is a trading name for Melara Ltd. Words and expressions used in the Data Protection Act 2018 will have the same meaning where used in this privacy policy. 

Important information and who we are

We are Melara Ltd (“Mayday”, “We”, “Our”, “Us”). We are incorporated in England with company number 13950755. Our registered office is at 201 Goldhawk Road, London W12 8EP, United Kingdom.

Purpose of this privacy policy

This privacy policy aims to give you information on how we collect and process your personal data through your use of our Site, including any data provided by or about you in connection with accessing the Services we offer through our Site.

It is important that you read this privacy policy carefully so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

We will use the following terms in this policy to cover the different categories of individuals who interact with our Site and use our services or products:

Business User – means an individual employee, consultant or agent of an entity we sell products or services to;

User – means an individual we sell products or services to;

Nominee – means an individual who is nominated by the User or the Business User as next of kin or an emergency contact, or is given access by you to services on Mayday;

Supplier Contact – means an individual employee, consultant or agent of any third party supplier that we engage with for goods and/or services;

Visitor – means any person accessing or browsing our Site.


Mayday is the Controller and responsible for your personal data where we are collecting data, and determining how it will be used as set out in this Privacy Policy.

If you choose to upload additional categories of personal data or special category personal data and/or personal data of 3rd parties to our Site in connection with the provision of Services, we will be the processor of such information on your behalf. Further details are provided below.

Contact details

If you have any questions about this privacy policy or our privacy practices, please contact us on: hello@mayday.travel. You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Our legal grounds for handling your personal data

The UK’s data protection laws allow us to use your personal data provided we have a lawful basis to do so. Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).This includes sharing it in certain circumstances, as described below.

We consider we have the following reasons (legal bases) to use your personal data:

Performance of contract with you

We need to use your personal data to be able to carry out or benefit from the terms of a legal contract which we have entered into with you.

Legitimate interests

These are our business and commercial reasons for using your data, which we have balanced against your interests. We have certain legitimate interests in using your data which are not outweighed by your interests, fundamental rights or freedoms. These legitimate interests are to help development and improvement of our products or service, membership expansion, improving our understanding of our members, prevent and detect financial crime and to assist our compliance with the legal and regulatory requirements placed upon us.

Special category personal data

Data relating to your health is defined as special category personal data. This may be supplied by you (but does not need to be supplied by you, and is not necessary in order to supply our services to you) with the express purpose to make it available to share with third parties (including unidentified members of the general public and healthcare professionals) in case of emergency, and will only be made available for sharing publicly with your explicit consent. You can withdraw this consent at any time, in which case we will cease to use it, unless we have a right and a need to continue processing it for one of the other reasons set out below.

We may collect data about you from the following sources:

Data provided by you:

When you apply for our products and services and throughout the course of our dealings, the data you provide may include, but not be limited to:

  • Identity Data including first name, last name, username or similar identifier, title, date of birth and if you choose to provide them, identity document identifiers such as health service or insurance registration numbers and passport number.

  • Contact details (Name, Address, Contact number etc. relationship to you) for any person you nominate as a Nominee or person to be contacted in the event of an emergency.

  • Your General Practitioner details (name, address, contact number etc.), details of any hospital (name, address contact numbers etc.) under whose care you are registered, and contact details for any other competent registered physician currently treating you.

  • Your medical information (including any diseases, allergies or conditions that you are suffering from, any medication being taken by you and any treatment being undergone by you.)

  • Documents you ask us to store on your account which may include but not be limited to details of medical conditions, medical history, implant details, treatment preferences and requests, insurance policies and vaccination records.

  • When you talk to us: for example on the phone, or in person including call recordings and voice messages. We may monitor or record calls with you to check we have carried out your instructions, to resolve queries or disputes, to improve the quality of our service or for regulatory or fraud prevention purposes

  • In writing: for example letters, emails, texts and other electronic communications.

Data we collect when you use our services
  • Technical Data when you use our website, including internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

  • Profile Data when you use our website, including your username and password, purchases or orders made by you, as well as your feedback and survey responses.

  • Usage Data when you use our website, including information about how you use our website, products and services.

  • Marketing and Communications Data when you use our website, including your preferences in receiving marketing from us and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example we may aggregate Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a service you have with us but we will notify you if this is the case at the time.

How is your personal data collected?

We use different methods to collect data from and about you including through:

Direct interactions: You may give us your Identity, Contact and other Personal Data (including special category personal data) online or by corresponding with us by post, email or otherwise. This includes the personal data you provide when you:

  • Apply for services;

  • Register with us and create an account;

  • Subscribe for Services;

  • Request marketing to be sent to you; or

  • Give us feedback or contact us.

Automated technologies or interactions

As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, and other similar technologies. Please see our cookie policy for further details.

How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.

  • Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests.

  • Where we need to comply with a legal obligation.

  • Generally, we do not rely on consent as a legal basis for processing your personal data other than your special category personal data as detailed above. However, we will get your consent before sending marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity Type Of Data Lawful Basis For Processing Including Basis Of Legitimate Interest
To register or liaise with you as a new User, Business User or Supplier Contact Identity, Contact Performance of a contract with you
To get help to you in an emergency Identity, Contact, Nominees, Health data Your explicit consent
To process and deliver the Services including: (a) Manage payments, fees and charges (b) Collect and recover money owed to us Identity, Contact, Financial, Transaction, Marketing and Communications (a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey Identity, Contact, Profile, Marketing and Communications (a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) Identity, Contact, Technical (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you Identity, Contact, Profile, Usage, Marketing and Communications, Technical Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences Technical, Usage Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you Identity, Contact, Technical, Usage, Profile, Marketing and Communications Necessary for our legitimate interests (to develop our products/services and grow our business

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased services from us and you have expressly opted into receiving that marketing.

Opting out

You can ask us to stop sending you marketing messages at any time by logging into your account and checking or unchecking relevant boxes to adjust your marketing preference. Where you do not have an account you can do this by contacting us at hello@mayday.travel

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Disclosures of your Personal Data

We may share your personal data with some third parties, as listed below, for the purposes set out in the table above:

  • Professional advisors (including lawyers, auditors and insurers);

  • Members of the public and healthcare professionals in an emergency.

  • Our IT Service Provider; and

  • Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third party service providers to use your personal data for their own purposes and only permit them to process your data for specified purposes and in accordance with our instructions.


Cookies enable our servers to recognise your web browser and tell us how and when you visit our Site or otherwise use our Services. Cookies are small pieces of data that are stored on your computer through your web browser when you access a website. You can set your browser to refuse some or all browser cookies, or to alert you when websites set or access cookies. For more information on the cookies we use on our Site, please see our Cookie Policy. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

Type Cookie Name Domain Purpose Duration
Analytics _ga mayday.travel This is a tracking cookie which allows Google Analytics to distinguish unique users. 2 years
Cookie Consent CookieControl mayday.travel This is a cookie which stores your response to our cookie policy. 90 days
Session Mayday.Session mayday.travel This is a cookie which allows us to store application settings whilst you are using the site. End of Session
Session AspNetCore.Identity.Application mayday.travel This is a cookie which allows us to keep you logged in between pages whilst you are using the site. End of Session
ASP .NET Security AspNetCore.Antiforgery.xxx mayday.travel This is a cookie which protects against Cross-site request forgery (also known as XSRF or CSRF). End of Session
Session Affinity ARRAffinity mayday.travel This is a cookie used by Microsoft Azure to ensure you remain on the same server throughout your session End of Session
Session Affinity ARRAffinitySameSite mayday.travel This is a cookie used by Microsoft Azure to ensure you remain on the same server throughout your session End of Session
Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data retention

How long will you use my personal data?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law, we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see below for further information.

In some circumstances, we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your query to speed up our response

You have the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

  • If you want us to establish the data’s accuracy.

  • Where our use of the data is unlawful but you do not want us to erase it.

  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.

  • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent

You will not usually have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Contact details

If you have any questions about this privacy policy or our privacy practices, please contact us: Email address: hello@mayday.travel